Grimes Wealth Protection Group was established in late 2025 to better serve our clients and further deliver on our mission to forge a path to financial peace of mind. Our in-house insurance and risk management division is led by Rich Dunsmore, a longtime friend of Grimes and Company who brings over 25 years of industry experience to his role at GWPG.
Our mission is to provide protection from the unpredictability of life and help secure the future for families and businesses by addressing sustainable risk-protection strategies. We want to establish a foundation of knowledge for our clients that enables them to feel empowered in making financial decisions.
We are committed to providing the highest level of professionalism and exceptional service, reflected through our expertise and integrity.
GWPG offers customized solutions across the following capabilities:
Policy Review: Like any asset, a life insurance policy needs to be managed and evaluated periodically, and yet most policyholders report having no procedures for policy review. Our risk team can provide comprehensive portfolio audits to help determine whether your policy reflects your current overall planning and family needs.
Life Insurance: Navigating the landscape of policy options can be overwhelming. From the short-term, affordable protection of term insurance through a range of permanent life insurance contracts, we can help assess the full spectrum of risk and guarantees and how they might provide the right solution to your overall planning.
Risk Differentiation Underwriting: The greatest determinant of life insurance pricing is underwriting. We take a fundamental approach to underwriting. We engage our clients and their physicians to build a complete picture of their health to help ensure the best possible underwriting result.
Hybrid Long-Term Care: Also known as extended care, these policies provide support to individuals who are no longer able to care for themselves independently. Being proactive about LTC Insurance helps preserve future independence, avoid diminishing retirement savings to pay for long-term care, and maintain options as to how and where to receive care.
Business Continuation Plan: We help business owners ensure they have efficient income distribution plans based on their unique goals and objectives. Based on these factors, we consider insurance solutions including Life and Disability insurance for Buy-Sell Agreements, Key Person Life and Disability Insurance, Succession Planning, Collateral Assignment, and more.
Disability Insurance: For many professionals, the ability to earn income is their most valuable asset, which is why defensive planning via Disability Insurance can be the foundation for financial security and success.
Annuities: Providing a guaranteed income that cannot be outlived and offering tax-deferred growth on savings are several ways annuities can help manage risks. Some annuities can also offer a long-term care benefit to help pay for extended care.
As you consider how managing risk may be integrated into your financial plan, we encourage you to reach out to your Grimes advisor to address your own evolving needs.
Important Disclosures:
Grimes Wealth Protection Group, LLC is an affiliated licensed insurance agency of Grimes & Company. Certain of Grimes’ related persons, in their individual capacities, are licensed insurance agents, and may recommend the purchase of insurance-related products on a commission basis. Clients can engage these related insurance professionals to effect insurance transactions on a commission basis. The recommendation by either Grimes or its related persons, that a client purchase an insurance commission product presents a conflict of interest, as the receipt of commissions provides an incentive to recommend products based on commissions received, rather than on a particular client’s need. No client is under any obligation to purchase any commission products through Grimes Wealth Protection Group or from Grimes’ related persons. Clients are reminded that they may purchase insurance products recommended by Grimes through other, non-affiliated insurance agencies or agents.